What is Content Moderation, and what are Its Different Types?

Having you ever heard about content moderation services? Are you aware of different types of content moderation? Do you know what the benefits of content moderation are? If not, this article is worth reading for you. It has everything covered that you need to know about content moderation.

So stay with us and continue reading this guide to explore all information about content moderation and discover its various types.

What is Content Moderation?

Content moderation is the process in which the user-generated content upholds the platform’s rules and regulations and fulfills its guidelines so that it attains sustainability for publication.

All types of content need moderation, including videos, social media pages, websites, forums, and online communities. The objective of content moderation is to maintain brand reputation and credibility for businesses and followers.

Content moderation services are essential for businesses that run campaigns and are somehow dependent on online users.

Furthermore, content moderation outsourcing is oriented towards helping businesses improve their experience and maintaining the community’s brand reputation. Various industry standards, business requirements, and companies demand a particular type of content moderation to fulfill community guidelines and legal procedures.

Let’s discuss various types of content moderation services.

5 Different Types of Content Moderation Services

The following are the various types of content moderation services.

1.   Pre-Moderation

Pre-moderation is a type of content moderation service in which the content is screened before it goes live. This type of moderation is dependent on the community and website guidelines. Pre-moderation is the best type of content moderation service and is used to protect the community’s entire dynamics.

It avoids uploading time-sensitive or controversial content on any website, mainly dating and social media websites.

2.   Post-Moderation

Post contend moderation is the type of content moderation in which the content is reviewed once it goes live on the website. Post-moderation involves a real-time conversation between the moderators to discuss if there is any controversial content.

However, in the modern era, businesses also use automation, i.e., AI, to review the content. AI technology removes the inappropriate content and keeps only that content that is suitable for the online community.

3.   Reactive Moderation

The third type of content moderation service is reactive moderation. This occurs when a user reports a particular type of content after finding it to be inappropriate. Almost all social media websites have the report option allowing the users to report any content they feel is problematic and does not meet community guidelines.

Once the content gets reported, the content moderators check the content and make decisions accordingly. If they find that the content is genuinely inappropriate and does not meet their guidelines, they will instantly remove that content from their platform.

4.   Distributed Moderation

Distributed moderation is a type of content moderation in which the decision of removing a particular content from the social websites is distributed among the community members. Such content moderation does not occur with the decision of a single user or a single content moderator.

During the process, the community members are allowed to cast their votes regarding submitted content. Depending on the score of the moderators, the decision is taken either to remove or to keep a particular content.

5.   Automated Moderation

In this type of content moderation, moderation is done through Artificial Intelligence (AI). Some specific applications are used to filter offensive words. Artificial Intelligence has made it easier to detect and quickly remove offensive words so that the platform’s integrity stays intact.

Furthermore, automated moderation allows you to detect the IP addresses of the abusers and block them in no time. Resultantly, they won’t be able to use your platform again, at least through that particular IP.

Final Words

Content moderation is essential for every business. It is necessary to have a team of content moderators in your office to carefully monitor abusive content and remove it from the platform instantly. This is necessary for maintaining the integrity of the platform and providing a comfortable experience to the community.

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