Nowadays, e-commerce has become the center of many economies all over the world. It is predicted that by 2027, the e-commerce market will be worth more than six trillion dollars. And how can it not be if the customers lean towards online shopping and digitization? However, there are some drawbacks.
The promotion of businesses is becoming more challenging every year. Purchasing contextual ads through bidding systems like those used by search engines as well as social media platforms drives up customer acquisition costs as competition heats up. Consequently, only very large corporations can afford to use these marketing methods effectively.
However, it is not the end for smaller businesses, thanks to search engine optimization (SEO) and the use of residential rotating proxies. But how exactly can they be of help? Let’s talk more about them.
What Is SEO and What Does It Entail?
Search engine optimization is the process of improving a website’s visibility on search engine results by adjusting technical aspects of the site’s architecture, rewriting or adding content to its structure, and building and promoting inbound links to the site.
In order to improve a page’s ranking on search engines and provide good user experience, you need to focus on optimizing content that directly addresses user queries. Titles, headings, subheadings, and meta descriptions should all feature relevant keywords.
The URLs should also be descriptive rather than a string of figures, and schema markup should be used to specify the meaning of the page’s content. Collectively, all your hard work will help you rank higher on the search engine results page (SERP), which will allow your website to gain more traction.
By using a search engine, one can easily find their desired information on the web. Raking high on search engine results provide an excellent opportunity for business owners to drive targeted traffic to their websites.
Location-Based SEO and How It Helps in E-Commerce
In the world of e-commerce, any SEO effort will be wasted if no one actually buys your product. But this doesn’t mean that what you are selling is a bad product. There are a lot of reasons why this happens, like focusing your advertising effort to the wrong audience. But how can you avoid that?
Localizing your SEO strategy could greatly impact the outcome of your marketing plans. Since the local market is much smaller than that of a global scale, you can customize the local advertisements in a way that the local market can relate to them. It’s like personalizing the experience for your local audience.
Brand recognition and user engagement improve when search results are tailored to a specific geographic area or “localized.” But if you are in a different state or country, how can you localize SEO? The answer is through residential rotating proxies.
Uses of Residential Rotating Proxies for Location-Based SEO
There are other SEO advantages that residential rotating proxies provide for businesses besides just hiding your IP address and location. These residential rotating proxies use the IP addresses that local homeowners get from their ISP. Thus, the IP addresses are acknowledged in the area’s regional internet registries.
With that being said, here are some of their uses when it comes to localizing your SEO:
- Helps in Local Keyword Research
The process of discovering the most effective keywords is an integral part of SEO monitoring. The use of these keywords will ensure that your content is seen by the right people. Therefore, make sure that the keywords encompass not only your target audience’s most frequently asked questions but also their related terms and answers.
Residential rotating proxies allow you to have better keyword targeting thanks to the local IP addresses they use. By maximizing residential proxies, you’ll discover the various keyword phrases that locals use on search engines when looking for products and services in their area.
- Allows You to Monitor Local Competitors
By using a proxy server, people and organizations can get the most up-to-date information in a certain location.
Tracking and measuring keyword positions are essential for gaining insight into your brand’s exposure and market share relative to the competition. Depending on your goals and SEO efforts, you can choose to conduct keyword research once a month or on a daily basis. You can see who else is using the same keywords as yours and monitor their rankings over time.
Since residential rotating proxies use real and registered IP addresses, they are less likely to have their traffic banned by websites than proxies located in data centers. Residential proxies also have fast internet speeds like those found in data centers while maintaining a high level of anonymity.
- Provides Better Local Web Scraping Data and Experience
You can learn a lot about the competition and how you stack up by conducting a website audit. You’ll need to crawl and squeeze the website for relevant data.
Among the many SEO strategies available, web scraping is widely used. Scraping tools are used to gather information from various websites, including those of your competitors. It checks for broken links, duplicate content, and other SEO basics like titles and meta tags.
There may be times when you need to open a large number of pages, making tens of thousands of queries to the server hosting your desired website. However, doing this with a script that does things automatically almost guarantees that your IP will be blocked. Fortunately, using residential rotating proxies that rotate local IP addresses can prevent you from being banned. So you have one less thing to worry about.
- Analyzes Local Content
Quality content is crucial for search engine optimization. Before you can optimize your content for your target audience, you need to know your share of voice. If you want to keep tabs on how well your website is doing in its intended markets, you’ll need to do some research how your content fares in various nations.
When using residential rotating proxies, website owners can see how their localized content is performing in any country. If you want to get ahead of the competition, you can’t just target the keywords they’re using. Find out how similar or different their intended audience is to your own. Examine the context of your webpage and make any necessary adjustments to these keywords.
- Allows Better Data Tracking
One of the most crucial aspects of managing a successful SEO is keeping track of data and checking the results. Accordingly, residential rotating proxies are a great tool for monitoring user engagement metrics like clicks, keywords, and search engine rankings for both your own and your competitors’ sites. Using these proxies for tracking allows you to see where you stand and what you can do to improve your SEO ranking.
Without a steady stream of interested customers, it doesn’t matter how well-written your website is or how fantastic your products are. Thus, keeping an eye on local SEO metrics using residential rotating proxies is essential for any enterprise operating online.