Conversational Commerce – An Overview

When the term conversational commerce was coined in 2021, it referred to the integration of traditional bricks and mortar retail sales outlets and the Internet. With the success of eBay, and a plethora of other online shopping venues such as Amazon, retailers across the country are finding conversational commerce to be the most effective way to market their products. The main difference between conversational commerce and ecommerce is that conversation is basically a traditional retail transaction performed on the internet, while conversational commerce is simply a conversation with an actual person. In the past few years, as more retailers have found the power of online shopping, many companies have jumped into the conversational commerce space in an effort to capitalize on the massive potential this presents.

The chat bots are actually very smart computers designed to facilitate conversations with humans. They can detect subtle body language, recognize tone of voice and can respond to requests in a natural manner. One example of a chat bot used for conversational commerce would be Facebook’s own artificially intelligent chat bot, Faceday. This bot is designed to engage users in regular conversation and has already begun catching on with a lot of Facebook users.

Another successful conversational commerce program is Yahoo’s Answers Support. If you Google “answer”, you will find millions of results. Users have begun posting questions about everything under the sun, ranging from Yahoo answers, Google, eBay, Facebook, blogs and more. Yahoo is now allowing its customers the ability to chat with Yahoo representatives about any issues they may be having and gaining great customer support in the process.

The rise of conversational commerce goes hand in hand with the rise of AIs. Companies like Google and Amazon rely heavily on artificial intelligence programs to provide better search results and more useful suggestions. While these systems have made shopping easier, many businesses are still struggling with converting e-business to actual sales. Conversational AI chatbot is one solution that provides a human element to e-commerce. The chat function allows business owners to directly communicate with their customers.

A newer chat program called MyALICE conversational commerce interface is also helping companies with a conversational sales approach to stay competitive. The developers at MyALICE have developed a chat program that allows business owners to directly communicate with representatives from their company. A representative will be able to provide the answers to the customers’ questions, as well as give suggestions and tips on how to proceed. Users are able to post questions on a forum and MyALICE will then seek out the answer to that question and even post an answer on the forum to get people engaged. The beauty of this system is that even if no one is looking, the chat bot will continue to seek out potential customers by searching for keywords related to what the person is looking for.

With MyALICE, business owners can simply put in a few basic questions and search terms and then go on to browse the chat function. If they see a product that interests them, then they can click on it or send a message to the chat bot. This saves time because it never has to find the answer, it can simply return to the user’s original inquiry.

One other example of conversational commerce software is the Woocommerce chat tools. This program is actually four different components which combine together to help create a successful e-commerce website. The first part of WoCompires does actual sales and promotions through the chat function. The second part of the Woocommerce software package does all of the backend marketing and SEO work including pay per click advertising, blog promotion and e-mail marketing. Finally, the last part of the program actually makes the sales and takes care of the analytics for the website.

In conclusion, conversational commerce programs such as MyALICE or Woocommerce can greatly assist your customers in experiencing a better buying experience. By providing an on-site chat functions, you can easily improve the buying experience by providing instant answers to their questions, by listening to them voice instructions, and by giving useful tips. These chat functions are also great ways to interact with your customer base, so that you can gain their trust. This trust will help them to purchase more of your products and services. You should consider conversational selling today!

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