Augmented reality and virtual reality sound similar, and as technology advances, they begin to blend. However, AR and VR are distinct concepts and the only similarity that they share is the immersive experience that they offer to the users.
They both have the incredible potential to change our perceptions of the world. The perception of our presence is where they vary. AR and VR companies in India are thriving like never before.
Virtual reality can move the user around virtually. VR filters out the room and places your presence elsewhere through closed headgear or goggles.
Augmented reality, on the other hand, takes our current world and adds to it. It does not entice us to go anywhere else. It simply “enhances” our existing state of awareness, frequently through the use of clear visors.
All you need to know about AR and VR
VR takes the users away from reality and transports them to another world. AR augmented reality by superimposing data on top of what you’re already experiencing.
Augmented reality is more efficient as a branding and gaming tool than virtual reality since it can be accessed by almost everyone with a smartphone. Virtual graphics or characters are displayed through a device camera or video viewer, AR transforms the dull, physical world into a colorful, visual one.
Virtual reality takes it to the next level by creating a completely computer-generated recreation of a different environment. Using specific technology such as computers, sensors, headphones, and gloves, these immersive simulations may simulate practically any picture or place possible for the user
Both AR and VR are powerful technologies that haven’t quite caught on with consumers yet, but they have a lot of potentials. They have the potential to dramatically transform the usage of computers in the future, but whether one or both will succeed is currently unknown.
Augmented reality versus Virtual reality
- VR is more realistic, AR gives the user better flexibility and gives advertisers more options as it does not require a head-mounted display.
- VR is entirely virtual, while AR uses a real-world context.
- VR users are dependent on special devices, whereas AR users don’t need any special devices except a smartphone.
- VR simply enriches a virtual world, AR enhances both the virtual and actual worlds.
- AR can be accessed with a smartphone, While VR requires a headset.
The Advantages of AR and VR in Business
- Users can experience rich, immersive, and interactive experiences because of this technology
- It helps to Distribute Existing Products to New Markets
- It provides precise data to help users better understand user activity
- It allows customizing information based on the needs of the user
- Enhances brand exposure and outreach
The Bottomline
Virtual and augmented reality have become increasingly integrated into how we work, play, and learn. The number of AR and VR companies in India is booming. Marketing’s use of these technologies is still in its infancy, but given their huge potential, expect breakthroughs in 2021 and beyond.
These patterns indicate that augmented reality and virtual reality are entering an exciting phase, with the potential for AR and VR to become a fun aspect of many customer journeys.AR and VR do have their share of pros and cons, and they are better in their ways. Hence, the choice is truly based on user preference.
